Field Towers

The new website for Field Towers gives them a modern, professional online presence that builds credibility, supports lead generation, and clearly communicates their services. It’s a strong example of how a service-based business can use strategic web design and digital tools to grow with confidence.

Industry

Industrial

Project Scope

Website Design, Website Development, CMS Integration, Mobile Optimization, Lead Capture Forms, SEO, Website Migration, Blog Setup, Project Gallery, Contact Forms

Custom Website Design

The Challenge

Field Towers needed a professional site to showcase their structural projects and attract new business.

The Solution

We redesigned FieldTowers.com from the ground up with two key goals in mind: streamline lead generation and make the site easier for ESP to manage in-house.

The Result

✅ Faster Lead Routing – ESP now receives qualified inquiries that go straight to the right contact ✅ +25% in Closed Sales – The site helped them jump three months ahead of projections ✅ Easier Conversions – Leads are converting to customers faster than ever ✅ Editable CMS – The ESP team can update project entries themselves with no dev support ✅ Customer Confidence – The Hall of Fame helps visitors see real projects and visualize their own tower

Key Features

• Mobile-Responsive Redesign with simplified navigation • Custom Lead Capture Form that routes inquiries directly to the right team member for fast follow-up • CMS-Powered “Hall of Fame” Project Gallery - Internal tool for ESP to add, update, and manage past tower installations - Public-facing interface where customers can filter towers by size, style, or use case - Designed to build credibility and support the sales process

Early Wins

Received project inquiries within the first month; improved visibility for commercial prospects

Why it Works

A clean, professional layout paired with strong visuals and easy navigation builds credibility and encourages inquiries.

Client Testimonial

“Christen has been incredible. She is deeply personal while remaining a consummate professional. Her responsiveness is unmatched in my experience. The design is exciting and seamless. We continue to take advantage of her expertise.”

Kimberly Beaver Owner, Field Towers