Field Towers

The new website for Field Towers gives them a modern, professional online presence that builds credibility, supports lead generation, and clearly communicates their services. It’s a strong example of how a service-based business can use strategic web design and digital tools to grow with confidence.

Industry

Industrial

Project Scope

The Challenge

Field Towers needed a professional site to showcase their structural projects and attract new business.

The Solution

We redesigned FieldTowers.com from the ground up with two key goals in mind: streamline lead generation and make the site easier for ESP to manage in-house.

The Result

✅ Faster Lead Routing – ESP now receives qualified inquiries that go straight to the right contact ✅ +25% in Closed Sales – The site helped them jump three months ahead of projections ✅ Easier Conversions – Leads are converting to customers faster than ever ✅ Editable CMS – The ESP team can update project entries themselves with no dev support ✅ Customer Confidence – The Hall of Fame helps visitors see real projects and visualize their own tower

Key Features

• Mobile-Responsive Redesign with simplified navigation • Custom Lead Capture Form that routes inquiries directly to the right team member for fast follow-up • CMS-Powered “Hall of Fame” Project Gallery - Internal tool for ESP to add, update, and manage past tower installations - Public-facing interface where customers can filter towers by size, style, or use case - Designed to build credibility and support the sales process

Early Wins

Received project inquiries within the first month; improved visibility for commercial prospects

Why it Works

A clean, professional layout paired with strong visuals and easy navigation builds credibility and encourages inquiries.

Client Testimonial

“Christen has been incredible. She is deeply personal while remaining a consummate professional. Her responsiveness is unmatched in my experience. The design is exciting and seamless. We continue to take advantage of her expertise.”

Kimberly Beaver Owner, Field Towers